Green World

Inspiring the nation’s environmentalists

The brief

We were originally tasked with improving the quality and professionalism of the Green Party’s members magazine, and to produce content that appealed to new and long-standing party members alike. We were subsequently engaged to deliver an online format through www.greenworld.org.uk

The solution

Following workshops with key staff from the Green Party, we set up revised magazine templates and new ways of working with the Green World Editorial Board. Our updated design ensured a fresh look and feel whilst also maintaining the core identity. Since 2013, we have provided an end-to-end solution for the Green Party: conceptualising, commissioning, writing, designing, editing and distributing a 24-page quarterly print magazine and mobile-first online portal, which prioritises sharing functionality.

The results

We've been meeting the needs of a growing audience: since its launch in 2016, this magazine has attracted over 100,000 readers, reaching far beyond the core Green Party membership and engaging with new audiences. With very little promotion, the website sees 4,250 page views per month.