Inspiring the nation’s environmentalists
The Green Party of England and Wales has become a major force in UK politics, consistently registering millions of votes in national and local elections.
In the run-up to the UK general election in 2015, its membership rose sharply to over 60,000 people as many people were inspired by its democratic ethos and policies.
We were originally tasked with improving the quality and professionalism of the Green Party’s members magazine, and to produce content that appealed to new and long-standing party members alike. We were subsequently engaged to deliver an online format through www.greenworld.org.uk
Following workshops with key staff from the Green Party, we set up revised magazine templates and new ways of working with the Green World Editorial Board. Our updated design ensured a fresh look and feel whilst also maintaining the core identity. Since 2013, we have provided an end-to-end solution for the Green Party: conceptualising, commissioning, writing, designing, editing and distributing a 24-page quarterly print magazine and mobile-first online portal, which prioritises sharing functionality.
We've been meeting the needs of a growing audience: since its launch in 2016, this magazine has attracted over 100,000 readers, reaching far beyond the core Green Party membership and engaging with new audiences. With very little promotion, the website sees 4,250 page views per month.