How we know what audiences want to read

Producing written content is much like sitting down at a dinner party: no matter how charismatic you are (and you are), you’re not going to wow everyone with the same topic, and you’re not going to keep everyone engaged if you hold court in the same tone of voice all night.
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Resource Media: an evolving B2B publisher for the resource sector

As a strategic communications agency, the way that we reach audiences has changed phenomenally since we started in 2001. Back then Resource Media was Resource Publishing, which as the name suggests meant working mainly with print. The goal was still the same, to communicate ideas of environmental sustainability, but production was much more laborious.
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